IJAPP

MASTER'S DEGREE

Fashion Brand Management

Attendance

Full-time in-person

Duration

1 academic year

Language

English - Italian

Locations

Milan

Start date

October

Enrolment

Open enrolment

Class size

Max 15 students

Tuition fees

EU citizens: €21.350
Non-EU citizens: €26.350

Objectives of the Fashion Brand Management Master

A fast-paced, dynamic course shaping skilled managers with a deep understanding of fashion and luxury brand management strategies and digital tools

The Master in Fashion Brand Management is a visionary course combining creative aptitude with business awareness, designed to inspire the next generation of fashion entrepreneurs and fashion brand managers.

The extensive, specialist curriculum will give you a complete understanding of the complex, interconnected nature of the fashion industry and you’ll acquire a range of tools and techniques, from trend research and forecasting to business analysis, retail, marketing, social media management, buying, merchandising, and licensing, to name a few.

By the end of the course, you’ll have learnt how to develop, produce, and market unique, relevant products and services in the fashion and luxury market, and you’ll have the strategical awareness and dynamic thinking needed to succeed in this challenging industry.

The course is taught by industry professionals who have extensive business knowledge, and there are many opportunities to network with and learn from other experts through seminars, visiting professionals, and visits to brands, businesses, and companies.

The Master in Fashion Brand Management is organised in collaboration with eCampus University, one of the leading online universities in Italy, with career-oriented courses that are constantly updated and adapted to industry developments, guaranteeing an excellent and relevant education.

Qualification

This course is run in collaboration with eCampus University. On successful completion of the course, students will be awarded an accredited Master’s degree worth 60 credits (ECTS).

Entry Requirements

  • 3-year undergraduate degree or equivalent (following at least 15 total years of formal education)
  • Suitable level of English (or Italian if choosing the Italian-taught course)

Please see How to apply for information on admissions procedures

Key features

  • Expert teachers: the course is taught by industry professionals with relevant experience and insider knowledge
  • Gain experience: workshops, visits, seminars, networking opportunities and sector events offer valuable experience and contacts within the fashion industry
  • Work weeks: industry-based projects developing interdisciplinary skills
  • In-demand and relevant skills: gain strategic, creative, practical, and professional skills that reflect the demands of the job market
  • Facilities: you’ll have access to our specialist labs equipped with the latest technologies
  • Constantly updated curriculum: courses are revised to match industry developments
  • Career opportunities: you’ll be ready to enter the product area in design and other positions within the fashion and luxury industry and more
  • Shape the future: the visionary nature of this course will give you the inspiration and the drive needed to make your mark in this dynamic industry.

Teaching Method

The Master’s degree in Fashion Brand Management includes lectures, seminars, practical workshops, group work, visiting experts, study trips, research methods, presentations, project work, and more. These will take place both in the school and at relevant industry locations.

Students’ progress is monitored through regular assessment, and at the end of the course students will complete a dissertation (thesis) project.

Classroom Lessons

Frontal teaching with mandatory attendance. Theoretical, theoretical-practical, and practical subjects.

External Visits

Visits to museums and showrooms, analysis of fashion and luxury locations.

Seminars

In-depth seminars with representatives of the fashion & luxury system.

Work Weeks and Workshops

Interdisciplinary training laboratory focused on the development of an assigned project.

Study Plan

Study Plan
Made in Italy & Luxury Goods System
Duration: 27 hours - CFA: 3
Introduction to Made in Italy and the luxury goods system. Introduction to the history of Made in Italy from the 1940s to the present. Presentation and discussion of case histories.
Luxury & Fashion Marketing
Duration: 36 hours - CFA: 4
Key elements of luxury marketing. Evolution of licensing in Italy. The brand as a growth driver in the fashion industry. The licensing relationship. The lifecycle of licensing: from growth through agreements to internal growth through acquisitions. The creative Fashion & Luxury Marketing project. The brand and counterfeiting: legal issues.
Trends & Research
Duration: 27 hours - CFA: 3
Analysis of major trends and the logic behind their definition. Study of major Italian and international style bureaus, relevant trend books, and the dissemination system (trade fairs, showrooms, agencies). Final project: creation of a personal trend book.
International & Fashion Markets
Duration: 27 hours - CFA: 3
Meaning, code, cycle, and process of the fashion system. Fashion: identity, ambivalences, anti-fashion, and theories. The cultural industry of fashion. Analysis of fashion companies with a focus on the foreign market. Market analysis techniques, competition, and clientele. Regulations related to product export. Project work.
Fashion Graphic Design (Photoshop & InDesign)
Duration: 27 hours - CFA: 3
Introduction to vector and bitmap graphic programs used in the fashion industry. Photoshop: acquisition of key tools, analysis of image management and different photo retouching techniques. Creation of a mood board. Introduction to InDesign and layout design for editorial projects.
Fashion & Luxury Communication
Duration: 36 hours - CFA: 4
The communication system. The consumer and analysis of brand positioning. Analysis of communication strategies. The advertising campaign. Public relations activities. Communication in the fashion industry. Presentation and discussion of case studies.
Social Media Management
Duration: 27 hours - CFA: 3
Internet, a constantly evolving continent. The concept of 'sharing culture' and social networks. Analysis of new forms and habits of consumption and behavior on social media. Trends in web 4.0 and understanding its dynamics. Basics of marketing 4.0 and its opportunities and hypotheses.
E-commerce
Duration: 18 hours - CFA: 2
Analysis of major online marketing and sales channels. E-commerce as a new opportunity in retail 4.0.
Buying Techniques & Merchandising
Duration: 27 hours - CFA: 3
Analysis of the buyer's professional figure in its historical evolution. New operational tools and negotiation process. Analysis of the merchandising plan and its composition in a winning commercial offer. Simulation of the compilation of a merchandising plan.
Experiential Marketing & Branding
Duration: 36 hours - CFA: 4
The relational approach: from an undifferentiated offer to a personalized offer. Emotional involvement of the consumer for differentiation of the offer and creation of competitive advantage. Perception of brand value. Integration of media: television, print advertising, point of sale, online space. Analysis and discussion of successful Italian and international case studies. Ethics as a competitive advantage. The experience of uniqueness: value innovation.
Retail Management & Sales Techniques
Duration: 36 hours - CFA: 4
Retail serving the brand. Retail positioning in the fashion system. New trends in the ever-changing retail world. Fashion timing: collections and store timing. Introduction to operational marketing with a particular focus on distribution leverage. Analysis of distribution typologies, channels, and strategies. Sales phases. Customer approach. Handling objections. Closing techniques. Post-sales management. Socio-demographic trends and market evolution. Interpretation of non-verbal communication. Role-playing exercises on different sales phases.
Licensing & Brand Extension
Duration: 27 hours - CFA: 3
Licensing evolution in Italy. The brand as a growth vector in the fashion sector. The licensing relationship. The lifecycle of licensing: from growth through agreements to internal growth through acquisitions. The creative project. Organizational implications: different licensing professionals. The brand and counterfeiting: legal issues. Analysis of case histories.
Fashion Product
Duration: 27 hours - CFA: 3
The typology of the fashion product offer. The brand and positioning. The uniqueness of the fashion product. The uniqueness of style and management. Analysis of collections and their infraseasonal plan. Product flashes and absorptions. Eco-fashion.
Personal Branding & Portfolio
Duration: 27 hours - CFA: 3
Developing and managing personal projects through the planning of timing and resources. Creating a personal identity: logo, letterhead, business card, and graphics for social media. Graphic design of a professional and impactful portfolio.
Work Weeks 1, 2, 3
Duration: hours - CFA: 9
One-week full-time experiences in which students work on the development of a project stimulated by a company or industry professional. The resulting projects are subject to evaluation.
Lab Thesis & Final Project
Duration: hours - CFA: 6
Frontal lessons with a tutor who introduces the composition and organization of the thesis work. 8 meetings to complete the thesis.

Career

The course provides a comprehensive skill set with a range of transferable skills in the areas of style, product, marketing, and branding. Students who graduate from this course will be able to demonstrate a high level of product sensitivity and analytical ability and will have the skills to dialogue with multiple business departments and successfully integrate business objectives. Other key professional skills the course develops confidence in include managing direct contact with customers, analysing market trends, and influencing the desires of end users through detailed analyses of sales data, qualitative and quantitative analyses, and customer satisfaction analyses.

Work Internship

Our aim is to prepare students to enter the fashion world effectively and quickly. To this end, our placement service is constantly working to consolidate partnerships with the most prestigious fashion brands, the most original maisons, and the most innovative start-ups. We have built stable yet dynamic relationships that promote talent and our vision of sustainable innovation in fashion & luxury. Our Careers Office is in contact with some of the best companies and agencies: this allows 90% of students to find important internships or professional collaborations within 6/8 months from the end of their course.

Career Opportunities

What are some of the main career opportunities offered by the master’s degree in Fashion Brand Management?
01. Brand manager
responsible for managing a brand's image in the marketplace, promoting actions that best communicate the brand's mission, vision, and values to the target audience.
02. Marketing manager
translates objectives into sales support strategies and manages business marketing and a range of organisational components of businesses.
03. Buyer
carries out all corporate activities related to commercial purchases. Acts as the company's representative in negotiating and concluding an acquisition and is responsible for the procurement of goods and services needed for production.
04. Retail manager
responsible for defining the strategy to manage the target market and implement the corresponding sales promotion strategy. This ensures a brand remains competitive in such a constantly changing market as fashion.

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