IJAPP

BACHELOR'S DEGREE COURSE

Fashion Styling & Communication

Attendance

Full-time in-person

Duration

3 years

Language

English - Italian

Locations

Milan

Start date

October

Enrolment

Open enrolment

Class size

Max 15 students

Tuition fees

EU citizens: €18.950
Non-EU citizens: €21.350

Objectives of the Bachelor's Degree in Fashion Styling & Communication

The 3-year bachelor’s degree course in Fashion Styling & Communication at IJAPP Milan is tailor-made to give you the knowledge and skills to thrive in the areas of styling & communication within the fashion industry. Our program seamlessly blends creativity, critical thinking, and technical expertise, ensuring you are equipped with all the tools you need to succeed in the professional world.

Throughout the course, our expert teachers will guide you through a comprehensive curriculum that covers a wide range of topics. You will delve into the history of fashion, learn about design concepts, and gain insight into the ever-evolving fashion industry. You will explore visual communication techniques, including photography, marketing, and social media, essential for effectively conveying fashion concepts and engaging with the target audience. You’ll learn how to plan branding operations, produce content, and manage editorial activities, and by the end of the course you’ll be able to manage the image of a brand or fashion collection through interpreting its identity, values, and aesthetic.

The course is designed to be both theory-based and hands-on, allowing you to apply what you learn in real-world scenarios. You will have the opportunity to work on exciting, real industry projects, collaborate with fashion professionals, and develop a competitive portfolio.

By the end of this Bachelor's degree course, you will be competent in projecting an effective image and in storytelling, you’ll have made invaluable industry connections, and you’ll have a deep understanding of fashion styling and communication. This will open doors to plenty of exciting career opportunities in fashion magazines, advertising agencies, fashion houses, or even as an independent stylist or influencer.

IJAPP model

Qualification

  • Bachelor’s degree (accredited), awarding 180 credits (ECTS)

Entry Requirements

  • Secondary school (high school) diploma or equivalent
  • Suitable level of English
IJAPP model
IJAPP model

Teaching Method

At IJAPP you will be taught by working professionals from the fashion and luxury sectors who have a wealth of knowledge and experience.

The 3-year Bachelor’s degree course in Fashion Styling & Communication contains a mixture of different teaching and learning techniques to develop a varied skill set and ensure a dynamic learning experience.

Lectures are combined with workshops and project work both in and out of the school, and field trips to companies, fashion events, trade fairs, and important fashion locations will take place throughout the three years of the course.

Study Plan

First Year
Art History 1
Sector Code: ABST47 - CFA: 4
The main artistic movements from the Renaissance to the end of the eighteenth century. The evolution of styles in relation to the world of fashion and applied arts.
Methodology for Fashion Image Design 1
Sector Code: ABPR15 - CFA: 2
Tools for researching and analyzing contemporary fashion. Recognizing and reporting fashion trends. Creating thematic content. Styling areas and target audiences. How to interact with the media. Translating trends. Iconographic communication.
Computer Graphics for Fashion 1
Sector Code: ABTEC38 - CFA: 4
Tools for digital image manipulation. Photoshop: basic tool management, use of layers and masks, retouching tools.
Product Communication for Fashion 1
Sector Code: ABPC67 - CFA: 8
Lexicon and tools for understanding communication techniques. Analysis of advertising announcements: structure and content.
Fashion Journalism Writing
Sector Code: ABPC67 - CFA: 3
Basics for writing articles related to fashion journalism. Analysis of the methods and techniques used in editorial types. Production of articles and writing exercises.
Textile Culture and Color
Sector Code: ABPR34 - CFA: 9
Analysis and evolution of textile products from ancient times to the present. Perceptual, communicative, social, symbolic, aesthetic, and synthetic aspects of color.
Brand Design
Sector Code: ABLE69 - CFA: 7
Strategic marketing. Needs identification. Competition analysis. Effective promotion. Leading companies: case histories.
Fashion History and Design 1
Sector Code: ABST48 - CFA: 6
The historical evolution of fashion and costume from the beginnings of Mesopotamian textiles to the early European and American 20th century.
Fashion Design 1
Sector Code: ABPR34 - CFA: 5
Basics of drawing for fashion figure and technical drawing development. Basic principles of stylization. Silhouette creation for fashion design. Rendering techniques. Development of personal style. Knowledge of processes for creating fashion products and collections.
Make-Up Techniques for Performance
Sector Code: ABPR33 - CFA: 3
The stylist. Study of image and aesthetics. Historical analysis of makeup in performance. Icons that have marked an era. Complete project: clothing, makeup, and hair. Differences between beauty image and fashion image. Collaboration with makeup artists and hair stylists.
Second Year
Art History 2
Sector Code: ABST47 - CFA: 4
Overview of the major contemporary artists. Analysis of the relationship between art and fashion. Comparison between the work of artists and the work of designers. Art languages in fashion.
Fashion History and Design 2
Sector Code: ABST48 - CFA: 6
National and international overview of the latest trends in fashion design. Analysis of emerging brands and comparison with established brands. Dynamics underlying new forms of design.
Methodology for Fashion Image Design 2
Sector Code: ABPR15 - CFA: 2
The functions of the stylist. Cultural background and aesthetic references. Interpreting trends. Fashion editorial work. Communicating the visual identity of a brand or an event. Production of images for portfolio creation. Theme-based photography workshops: image research, moodboard construction, clothing, accessories, and props selection. Working in a team to reflect the concept and personal stylistic choices.
Computer Graphics for Fashion 2
Sector Code: ABTEC38 - CFA: 4
Photo retouching and post-production techniques. Key tools for project processing and layout.
Fashion Product Communication 2
Sector Code: ABPC67 - CFA: 10
Social media management in digital marketing strategy. Analysis and understanding of communication tools. Creativity and objectives.
Fashion Publishing 1
Sector Code: ABPC67 - CFA: 12
The Italian and international publishing system. Analysis of major publishing groups. The target audience. Fashion editorial work. Development of fashion articles coordinated with advertising and photography. Advertising and communication: roles and tasks of the press office and PR. Analysis of actors and stakeholders. Relations with companies and the market. Organizing and managing a press folder.
Accessories Design
Sector Code: ABPR34 - CFA: 3
Development and composition of an accessories collection. Terminology of accessories: footwear, bags, belts. Materials. Merchandising plan.
Eco-Fashion and Innovative Techniques for Fashion
Sector Code: ABPR34 - CFA: 6
The world of eco-sustainable fashion from the perspective of ethical/global product development. Sustainable materials and production processes. New technologies for more responsible production. Human rights in the global textile industry.
Psychology and Sociology of Color Applied to Design
Sector Code: ABST58 - CFA: 2
The psychological and emotional aspects of color in fashion and marketing. Implications of cultural differences in the use and aesthetics of color. Communication strategies and social behaviors for the establishment of iconic colors in fashion.
Elements of Copyright
Sector Code: ABLE70 - CFA: 3
Elements of private law for the protection of copyright in the publishing field. Methods to safeguard intellectual property.
Language 2
Sector Code: ABLIN71 - CFA: 8
English language and review of grammar rules. Written exercises, tests, conversations, dialogues, readings related to the fashion world.
Third Year
Fashion Image Design Methodology 3
Sector Code: ABPR15 - CFA: 2
Advanced skills in pattern-making and garment construction for the realization of the final collection.
Computer Graphics for Fashion 3
Sector Code: ABTEC38 - CFA: 4
Techniques for creating a professional portfolio and one's own online graphic presentation.
Fashion Product Communication 3
Sector Code: ABPC67 - CFA: 10
Communication 4.0: the connection between the company and its stakeholders. The customer becomes the protagonist, no longer a passive consumer but a special collaborator of the company. The brand becomes an experience to be shared. Events as a communication strategy for fashion companies. Types of fashion events. Fashion events at every stage: creative design, development, production, budget control. Strategies for understanding, communicating, and promoting personal resources. The fundamental elements of archetypes and verbal and non-verbal branding languages. Analysis of resources, goals, and personal audience. Communication plan for promoting oneself, one's brand, or one's business.
Fashion Publishing 2
Sector Code: ABPC67 - CFA: 10
Creation of editorial content. Sociology of the web: contemporary theories on the impact of changes brought about by the internet. Practical workshop for creating an editorial project: choosing themes and topics, writing texts, creating one's own editorial schedule.
Advanced Alterations and Fitting
Sector Code: ABPR34 - CFA: 2
Analytical, critical, and practical study of garments. Theoretical and technical skills for making alterations to previously produced garments, even complex ones like outerwear. Sewing and ironing techniques and tools for garment corrections. Professional fitting.
Language 3
Sector Code: ABLIN71 - CFA: 9
English language conversation on articles selected by students. Curriculum development in English and preparation for a job interview through role-play.
Fashion Startup Management
Sector Code: ABLE69 - CFA: 9
How to start an entrepreneurial project in the fashion industry. Major business models in the sector. Principles of modern entrepreneurship.
CFA: 10
Educational credits for elective subjects, labs, and work weeks.
CFA: 12
Individual work under supervision.

Professional Opportunities

The Fashion Styling & Communication course trains a professional who can guarantee maximum visibility for fashion brands by conveying an effective and representative image.

Work Experience/internships

Our aim is to prepare students to enter the fashion world effectively and quickly. To this end, our placement service is constantly working to consolidate partnerships with the most prestigious fashion brands, the most original maisons, and the most innovative start-ups.

We have built stable yet dynamic relationships that promote talent and our vision of sustainable innovation in fashion & luxury. Our Careers Office [link] is in contact with some of the best companies and agencies: this allows 90% of students to find important internships or professional collaborations within 6/8 months from the end of their course.

Career Opportunities

What are the main career opportunities offered by the three-year course in Fashion Styling & Communication?

01. Fashion Communication Manager
specialists in the management of fashion communication. They are responsible for planning all activities related to advertising and other branding and promotional activities. They liaise with the media world - press, radio, TV, web, and work closely with the marketing department to define the best communication strategies.
02. Fashion Stylist
design and manage the image of a brand or fashion collection through editorial or communication activities. They create an exclusive and unique image by interpreting the brand's identity, values, and aesthetics. They understand and anticipate seasonal trends and are always up to date with the latest fashion trends. They are skilled at creating original combinations and telling visual stories: the aim of their work is to create the perfect image.
03. Fashion Editor
journalists specialising in the fashion industry. They have experience in the fashion & luxury sector and know its trends and history. They have excellent writing skills and a strong critical mind.
04. Fashion Show Director
coordinate and manage all aspects of a fashion show, including all the people involved in the event. They take care of everything from set design to lighting, music and models.

Make your passion a profession

CONTACT US NOW!

In relation to the notice (Privacy Policy art.13 d.lgs. 196/03) which I declare to have read and understood*.

* mandatory fields